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Enrollment Kit & Marketing Materials

Please use the below enrollment kit and marketing materials when selling our Kaiser Permanente Medicare Advantage Plans. It is imperative that all Medicare sales, marketing teams, and contractors/vendors consistently use these resources in support of error-free Medicare sales and marketing materials. To mitigate risk to Kaiser Permanente’s reputation and growth goals, a Kaiser Permanente Marketing Compliance program has been established to produce market-facing sales and marketing materials (including member communications) that are error free, factual, and not misleading. Medicare marketing materials must comply with all established requirements, including CMS (Centers for Medicare & Medicaid Services) guidelines and Kaiser Permanente business guidance. Below are the links to materials approved for use. Any market-facing sales and marketing materials (including member communications) that aren’t available per the links below, must be approved by Kaiser Permanente prior to use and should be sent for consideration and approval to mas-medicarebrokersupport@kp.org. Please also review the vendor code of conduct.

Broker Resources

2026 Custom Marketing Materials

Broker AEP Flyer

2026 Forms

Scope of Appointment English
Scope of Appointment Spanish

2026 Enrollment Kit Materials

English
Spanish

2025 Custom Marketing Materials

Customizable marketing flyers that allow you to include your name, phone number, and email address.

2025 Enrollment Kit Materials

English
Spanish

Learning Videos

About KP

Medicare Broker Videos

Virtual Tours

Get a feel for Kaiser Permanente's service and care model while you visit our Medical Centers through these virtual tours. They're great for your group clients and prospects, too!

Kaiser Permanente Name and Logo Usage Guidelines

Use of the Kaiser Permanente name and/or logo is prohibited without permission. Requests to use Kaiser Permanente name and/or logo should be sent to mas-medicarebrokersupport@kp.org.

This includes:
- Website listing of carriers
- Social Media
- Email signature
- Communications
- Flyers, mailers

Questions?

Anyone looking for additional information can email MAS-MedicareBrokerSupport@kp.org or call 833-931-0997 and a member of our Medicare Sales Team will respond as soon as possible.